Dukes Shoes, launched in 1995, made a significant impact in the skate shoe industry despite only lasting a few years. Founded by Jeremy Wray, who a... View more

Dukes Shoes, launched in 1995, made a significant impact in the skate shoe industry despite only lasting a few years. Founded by Jeremy Wray, who also designed the brand’s first shoe, the J Dubs, Dukes quickly gained attention for its innovative designs and strong skate team, including Jeremy Wray, Pat Channita, Frank Hirata, and Rick Jaramillo. Wray’s vision for the brand included sleek, durable shoes that met the needs of skateboarders while maintaining style. He also created the iconic three-diamond logo and led the brand’s creative direction, including ad campaigns. However, despite its initial success and lasting influence on skate shoe design, Dukes faced financial difficulties and eventually shut down, unable to sustain itself in a competitive market. Show less