A promo video notably featuring Airwalk's signature series pro model shoes for Tony Hawk and Jason Lee. Below is an excerpt of Eric Stricker's 2004 TransWorld online article concerning Jason Lee'... View more

A promo video notably featuring Airwalk's signature series pro model shoes for Tony Hawk and Jason Lee. Below is an excerpt of Eric Stricker's 2004 TransWorld online article concerning Jason Lee's pro model shoe: The Jason Lee pro model by Airwalk, originally released in 1995, was loosely based off the Airwalk Sorry series (a favorite of Danny Way and Pat Duffy at the time) but was Jason’s own creation: "I just wanted something super, super soft and gummy." With margins traditionally higher on footwear as opposed to pro-model skateboards, the Jason Lee pro shoe was his first big paycheck: "I was impressed by my first check, but my second check was even bigger. For some reason–maybe because my shoe design wasn’t ‘cool enough’–the third check was dramatically lower, and then it pretty much died out." The shoe was extinct until Airwalk half-assed its rerelease in 2000 and renamed the shoe the "The Tribute" because of their inability to meet Jason’s price. Not that it’s any big surprise, the shoe never even made it to most skate shops, instead ending up on the shelves of major discount chain stores. [Thanks to Sam Mishler for photos of the VHS] Show less