The title "Color Theory" originated as a playful irony. Because the brand strictly adhered to black and white, this video series playfully subverted the name by offering up a highly stylized, anti-... View more

The title "Color Theory" originated as a playful irony. Because the brand strictly adhered to black and white, this video series playfully subverted the name by offering up a highly stylized, anti-chromatic approach. The Color Theory video release was rolled out in individual parts, officially culminating in a complete online premiere on March 1, 2012. The highly regarded full-length visual execution was filmed and edited primarily by Mike Gilbert. 00:00 - Intro 00:44 - Tom Asta Welcome Part 02:43 - Jimmy Carlin 06:01 - Sascha Daley 08:40 - Tom Asta Pro Part 12:16 - Trevor Colden Welcome Part 14:40 - David Reyes Welcome Part 17:19 - Team Montage (Features Ryan Smith, Pete Eldridge, Ryan Bobier, and others) 21:13 - Windsor James Pro Part 23:33 - Credits 24:20 - Soundtrack / Music Credits 🎵 Soundtrack Tom Asta Welcome Part: Jay-Z - Moment Of Clarity Jimmy Carlin: A Flock of Seagulls - Wishing (If I Had a Photograph of You) Sascha Daley: The Jesse Hector Story - Running Wild Tom Asta Pro Part: Passion Pit - Moth's Wings Trevor Colden Welcome Part: Jimi Hendrix - Hey Joe David Reyes Welcome Part: The Masters Apprentices - Because I Love You Team Montage: Melanie - Lay Down Windsor James Pro Part: Charles Bradley & The Menahan Street Band - Stay Away Credits: The War On Drugs - Come To The City Show less