For the first New Balance numeric video the team focused on the home of cinema and celebrity, Los Angeles, California. They searched the spaces between the glamour, the fortune and the broken promises. They found that beneath its dazzling surface L.A. is as real and raw as any major metropolis on earth. Skate spots abound in the side-streets and empty school yards of this glitzy place in the sun. Starring: PJ Ladd, Arto Saari, Levi Brown, Tom Karangelov, Jordan Taylor and Tyler Surrey. Directed, Shot and Edited by: RussellHoughten.com Produced by: Sebastian Palmer Team Co-ordinator/Associate Producer: John Rattray Music:- Intro/Credits: JonnOllsin.com Main Section: Sonic Youth, Purr. Additional Video: Joe Pease, Mark Stewart Still Photography by: Arto Saari Effects Assistance by: Joe Pease, Austin Brown, James Messina, Sam Smith NewBalanceNumeric.com