Skateboarding’s newest hardware brand is here and its team is already making noise. From the mind (and lens) of Poppy Starr Olsen, LOOP Hardware is proud to present STFU—the brand’s debut video.
“12 homies packed in a van travel over 2,000 miles,” the YouTube description reads. “From LA to Vancouver, destroying everything in between. Doing it ourselves. This is LOOP.” Bet! Fabiana Delfino, Nicole Hause, Dayana Young, Georgia Martin, Cata Diaz, Hayley Wilson, Ruby Lilly, Ariana Spencer, Hannah Tallman, Kasci Woolf, Jill Perkins, and Poppy Starr Olsen all absolutely brought it. We need more of this! Take a look:
The squad is stacked. The vibes are high. And the energy is infectious from start to finish. This looked like a super productive trip, but more importantly, it just looked like this crew was out there having the time of their lives. Every single one of them brought something to the table. No weak link in sight. From crusty DIY slabs to classic SF spots, skateparks and beyond—no spot is safe.