People Skateboards was founded in 1994 as a sister company to 60/40 Skateboards. The brand's professional riders included Mako Urabe, Darrell Vaughn, and Felix Unger, Jon Bobit, Cy Spierling, Cal Worthington, Juan Valdez, alongside amateurs Josh Friedberg, John Igei, Alex Hoffee, Brian Tucci, and Charlie Coatney. However, People Skateboards was short-lived and ceased operations around 1995.