$lave Skateboards, founded in 2007 by former Zero art director Ben Horton, emerged as a gritty, anti-corporate response to skateboarding’s growing ... View more

$lave Skateboards, founded in 2007 by former Zero art director Ben Horton, emerged as a gritty, anti-corporate response to skateboarding’s growing commercialization. With a raw, rebellious aesthetic and a crew of independent-minded skaters, $lave embodied skateboarding’s underground spirit. The brand served as both creative outlet and social commentary during the Great Recession, celebrating DIY culture and resisting conformity. In 2025, Horton launched a new chapter with his brand, Glass House. Show less