Snuff is 101 Skateboards’ third promo video, and it marked a pivotal moment in street skating. Clocking in at just eight minutes, it introduced Gino Iannucci and Jason Dill in breakout parts, along...
Snuff is 101 Skateboards’ third promo video, and it marked a pivotal moment in street skating. Clocking in at just eight minutes, it introduced Gino Iannucci and Jason Dill in breakout parts, alongside Adam McNatt and Andy Stone. Directed by Natas Kaupas and edited by Socrates Leal, Snuff reflected a lean, refined aesthetic amid the chaos following Plan B’s Virtual Reality. The video prominently featured Wu-Tang Clan, influencing both skate video soundtracks and skateboarding culture. Shot with minimal fanfare and distributed in surplus VHS boxes, Snuff showcased technical innovation and style, shaping the identity of 101 and setting the tone for 1990s skateboarding.
"Released during the tail end of ‘93, 101’s third promo video, Snuff, was a sleeper hit...Packaged in surplus VHS boxes procured from the manufacturer and embellished with a single sticker, presumably printed at a Kinkos, Snuff’s terse length had the feral force of a hot mixtape...Snuff is 101 hitting a new stride, with Dill and Iannucci showcasing skateboarding’s future, albeit without any intention. Cleaner, leaner, and an emphasis on precision was key, as street skating was emerging from its awkward 'flip and pray' phase and its equally embarrassing fashion."
-Anthony G. Pappalardo (Transworld, "101 Snuff: 25 Years Later")
