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From IAN STONEBROOK at GOAT.com:
In 1966, brothers Paul and Jim Van Doren set out on a simple mission: to create shoes for customers in California and sell them directly to the public instead of selling them wholesale to retailers. The Van Doren brothers, along with partners Gordon Lee and Serge Delia, officially opened for business on March 16 at 704 E. Broadway in Anaheim, California.
On their first day of business, Van Doren sold 12 made-to-order pairs of their #44 Deck Shoes, better known as the Authentic. Over time, Vans sneakers became an instant success within the skate community, thanks in large part to their vulcanized waffle soles. Beyond the skate community, the sneakers served as a source of self-expression due to their customization business model. The business boomed over the course of the next decade and by 1978, their product offering grew with the introduction of the Old Skool, Classic Slip-On, Sk8-Hi and Era models.
The Vans mission continued to evolve over the decades, setting their sights firmly on skateboarding in the '70s, sponsoring the Warped Tour in the '90s, and becoming a staple of street culture and sneaker collecting worldwide in the ‘00s.
From the Van Doren Rubber Company's California origins to its global meteoric rise, discover how Vans brought together the worlds of music, fashion and sports like no other, all while staying true to its core values.
Videos
jay meador, alex kandaurov, brian dolle, chris bradley, luk chun yin , and more
Added: Wednesday, November 11, 2015
Vans Europe - 1966 (2010)
florentin marfaing ("flo"), ben grove, chris pfanner, phil zwijsen, danny wainwright , and more
Added: Monday, March 18, 2013
Vans Europe - Bom Viva (2022)
roberto alemañ, martino cattaneo, yeelen moens, alex furtado, arnau truque , and more
Added: Thursday, November 10, 2022
Added: Thursday, January 1, 1970
Vans Europe - Ibérico (2021)
florentin marfaing ("flo"), roberto alemañ, martino cattaneo, victor pellegrin ("doobie"), alex furtado , and more
Added: Saturday, October 23, 2021
Vans Europe - Incompiuto (2021)
Added: Tuesday, November 30, 2021
Vans Europe - Roll With Us (2008)
florentin marfaing ("flo"), chris pfanner, danny wainwright, hugo liard, samuel partaix , and more
Added: Thursday, January 1, 1970
Vans Europe - Summer Of Hate (2008)
Added: Thursday, January 1, 1970
Added: Tuesday, April 13, 2021
Vans Greece - 2 AM (2010)
Added: Thursday, January 1, 1970
Vans Video (2023)
andrew allen, elijah berle, rowan zorilla, aidan mackey, ben kadow , and more
Added: Wednesday, April 12, 2023