Violet (a.k.a. "It's Violet!", Violet State) is a skateboarding company founded by skateboarding videographer Bill Strobeck, known for his influential work with Supreme. Launched around 2021-2022, Violet brings together a diverse crew of emerging skaters: Efron Danzig, Auguste Bouznad, Troy Gipson, Seven Strong, Kris Brown, Patrick O’Mara, and Kyle Teh.
Strobeck discovered and united them based on instinct and their unique styles, aiming to spotlight their personalities both on and off the board. The team spans cities like New York, Philadelphia, Los Angeles, and Paris. Violet functions as more than just a board brand; it's a creative platform where the skaters have input and space to explore art, fashion, and self-expression.
