Glue Skateboards, founded in 2020 by Leo Baker, Cher Strauberry, and Stephen Ostrowski, emerged as a platform to promote queer representation and inclusivity in skateboarding. The founders, who each faced marginalization within the traditionally heteronormative skate culture, came together to create a brand that would disrupt the status quo. Glue’s mission centers on celebrating queer, trans, and female skateboarders while breaking down barriers of homophobia, sexism, and transphobia. The brand's ethos is rooted in authenticity, DIY culture, and punk aesthetics. Their skate videos, graphics, and merchandise reflect a commitment to visibility, empowering skaters to express themselves freely. Glue is inclusive, providing a platform not just for queer skaters but for anyone who feels overlooked by mainstream skate culture. The company has become a beacon of empowerment for marginalized communities in skateboarding.